The Purpose of Marketing and Advertising Part 1
The Purpose of Marketing and Advertising Part 1 What is the purpose of marketing and advertising? Many say it is to influence people to buy your products. I’d have to agree that is one purpose. Others say that advertising and marketing exists to make people aware of a brand – I wouldn’t argue with that. Others say the basic reason people engage in marketing and advertising is to make money. [...]
Thoughts of Life, Love, Marketing & Advertising
Thoughts on Life, Love, Marketing & Advertising I had written a post in the beginning of September titled “Thoughts on Success, Perseverance, Marketing and Advertising”. It was comprised of some food for thought and then a series of quotes on: Success, Perseverance, Marketing and Advertising. I have had such an overwhelming response that I thought I might do another. Once again, I have augmented my favorite quotes with some [...]
Do You Stand Out In The Crowd?
Learn to Stand Out From Your Competition I am attaching a great article on how one hospital focused on making their customer’s experience really stand out. Check it out: Griffin Hospital earns customer loyalty, and accolades, by creating customer experiences. Griffin Hospital’s efforts to understand the lives of patients and their families has earned them extreme customer loyalty. Their goal was to imagine what it would be like to be [...]
Where is the best place to put your marketing dollars? Part 2
Where Is The Best Place To Put Your Marketing Dollars? Part 2 In Part One of this blog, I explained some of the terms that are used when speaking about new media. I also told a story of a new media “true believer” who would not consider anything but new media. Finally I explained my radical marketing philosophy that follows profits rather than branding at all costs.... [...]
Where is the best place to put your marketing dollars? Part 1
Where is the best place to put your marketing dollars? New media, traditional media, inbound marketing, out bound marketing, e-mail marketing, affiliate marketing, fusion marketing, white hat and black hat marketing... there are so many new terms in the marketing world it can make your head spin. What is a small business person to do? Things are changing so quickly in the marketing world it is almost impossible for a [...]
Warning – We Hold A Radical Marketing Philosophy
I must warn you – As a Guerrilla Marketing Master Trainer I hold a radical philosophy on marketing and marketing strategies - Al Garlick , Pres. Accelerated Advertising We believe that small and mid-sized business must focus on profits, profits and profits!!! We don’t care about the status of a particular marketing activity. [...]
