Rockland County-based Email Marketing Service
Serving Metro NY, all of the USA
EMAIL MARKETING
DELIVERS UP T0 $42
FOR EVERY DOLLAR INVESTED!
Email Marketing, when done properly, delivers an extraordinary Return On Investment! Our agency can work with small and medium-sized businesses to develop, implement, A-B test results and continually improve your email programs
We can help you:
Establish customer reactivation campaigns
Implement prospect and customer nurture campaigns
Develop email lists from your website & social media
Institute a B-2-B email program targeting your most profitable niches
Discover how email marketing can help you grow cost-effectively!
“The most powerful element in advertising is the truth.”
~ Bill Berbach
Email Services We Provide
We provide the following services:
- Establish customer reactivation campaigns
- Implement prospect and customer nurture campaigns
- Develop email lists from your website & social media
- Initiating B-2-B email programs targeting your most profitable niches
Customer Reactivation Email Campaigns
Attracting new customers costs five times as much as selling an existing one. An old customer knows you and in most cases liked your service. Most of these people will remember who you are. Reactivating old customers is one of the most profitable moves a business can make because of the huge impact customer retention has on your bottom line. According to Fredrich Reichheld and Bain Company, increasing customer retention rates by 5% increase profits by 25% to 95%!
Email Nurture Campaigns For
Prospects and Customers
The odds of anyone you market being ready-to-buy right now is between 3-4%. This explains why about 96% of website visitors do not buy on their first visit. The choice is either to accept that 3-4% conversions or nurture your prospects so that you receive a much higher return over time. We always suggest clients use some sort of lead magnet on their site or another mechanism to receive permission to email prospects. Once you have permission, the prospects who do not buy should go into a long-term email sequence, where you educate, reinforce your brand, and reputation, answer questions and occasionally make offers. Your existing customers should also be placed in a long-term future program, that thanks them for their business, nurtures them, and educates them on other products and services you offer too. the goal is to build trust, engage, educate and stay top of mind until they are ready to buy. Does it work? Forrester Research has found that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost!
If you would like to discuss how you can implement a nurturing campaign set a convenient time to speak. We are here to help.
Five Ways to Develop Your Email Lists
Developing or obtaining the proper list is critical to your success. If you are targeting consumers you must have permission to email them. Here are five ways to grow your email lists:
- Ask – while you are on the phone or meeting with people
- Email signature – click to receive information on how to… (join email list)
- Text or email contacts, prospects. old customers – ask if they would like helpful information on…
- Website – have a button or widget they can click and receive more information (join your list)
- Add a popup or an exit pop on your website. Ron Cates once taught me to ask if they want to join an “insider list” as it doubled the response compared to a 10% discount. Everyone wants the inside info…
B-2-B email Programs Should Target Your Most Profitable Niches
Cold email programs that target businesses are legal, providing that you comply with the CAN-SPAM Act. In order to be effective a B-2-B email campaign must have:
- a highly targeted list
- subjects that effectively communicate how you can help the reader
- headlines that convince the recipient that reading the email is an investment of their precious time
- content that concisely and precisely explains what you can do for them
- call to actions that entice the reader to respond.
If you need assistance we are just a call away at 845-536-2019
How does Email Marketing Deliver Such Fantastic Results?
When people hear statistics like email marketing is up to 4o times more effective than social media (McKinsey & Company) or that It generates up to $42 for every dollar invested (Hubspot) they think that you can receive these results instantly by obtaining an email program, pulling an email our of their “back pocket” and sending it. When the results do not come pouring in they discard email marketing and say it doesn’t work. Email marketing requires a long-term approach, testing and measuring each portion of the email and constantly improving your emails. When you do this properly, you can develop a relationship with your audience, current, and past customers as well as prospects. You can earn the right to either sell them, resell them or sell them additional products and services. In the pre-digital world, it took 7 touches to sell a prospect. In the digital age, the number of touches has skyrocketed to up to 23-26 touches. Email allows you to nurture the reader, educate, influence, and yes develop business with them. A quality program will allow you to A-B test every section of your emails delivering ever-improving results and enough touches to influence the audience that you are the best choice to fulfill their needs.
If you have questions, give us a call at 845-536-2019, and we’ll be glad to help.
Ten components of effective emails
there are 10 critical components of an effective email including:
- Utilize a highly targeted list that has had the undeliverable emails removed
- Subjects that effectively communicate how you can help the reader
- Headlines that convince the recipient that reading the email is an investment of their precious time
- Content that concisely and precisely explains what you can do for them
- Adding video to increase open rates and conversions
- Personalize your emails
- Avoid Spam. We use a system that flags spam words so that we can remove them
- Call to actions that entice the reader to respond.
- Effective Landing pages
- Check your analytics, A-B test, and constantly improve
Reviews of Accelerated Advertising
Our Clients & Colleagues Say It Best…
Accelerated Advertising’s approach
& Who can best benefit from working with us
Accelerated Advertising, located in Rockland County, is an advertising and marketing agency that provides cutting-edge warm-market, online, traditional advertising, and guerrilla marketing. Based in Nanuet at the center of Rockland County, we service companies locally, in the metro New York region, and as far away as California and New Zealand without missing a beat. The most effective advertising and marketing tell a truthful story that resonates with the target audience and moves them to action. Our objective is to work with firms that deliver real value and position their offering in front of their ideal customers; effectively persuading them that our client is the best choice to fulfill their needs and desires. If you are hungry to grow in an ever-improving, yet controlled manner, we may be a great fit. I invite you to browse our website and look forward to discussing your needs. Our goal is to develop long-term relationships with quality companies. We succeed by helping good people achieve their goals. The start is always a no-obligation meeting. If we both feel we are a good fit, we will develop a plan of action to help you efficiently achieve your goals. If we are not a good fit, we will direct you as best we can.
– Al Garlick
President
Three hallmarks of successful advertisers & marketers
Over the years, Accelerated Advertising has observed three things:
- Companies that deliver excellent value and invest in marketing and advertising – survive difficult times and grow and thrive in normal conditions. Those who do not offer value must invest considerable sums in advertising and sales. They must find people who are uneducated about the product or service and unaware of completion that provides better value. Our goal is to help good people and good companies grow cost-effectively.
- Businesses that invest in tracking their advertising and marketing, on average, grow 30% faster. Over time, they spend 30% less than competitors who “save” money by not tracking their marketing.
- Businesses that test their results find the most effective marketing. Not every marketing activity will be a home run. However, savvy marketers will accelerate their results by testing small, dropping activities that do not do as well as others and investing in the activities with the best returns. Those that commit to constant improvement accelerate their growth and profits.
The team at Accelerated understands that you’re looking for a marketing partner that can help your organization grow. They are here to help you develop and implement the right strategy and continue to improve its effectiveness over time if you have questions or would like to discuss how Accelerated help you, please schedule a 30-minute consultation.
WE DELIVER RESULTS
A marketing agency that has your back
We understand that you’re busy running your business. You don’t have time to learn about and stay up-to-date with all types of marketing and advertising. You certainly do not have time to implement, test, and revise marketing programs constantly. You just want more customers, controlled growth, and a marketing agency that has your back.
At Accelerated Advertising, we are dedicated to helping our clients develop the most cost-effective strategies available. Our team understands your desires, what your customers are looking for, how to engage them, educating them, and convincing them to choose you to fulfill their needs.
CALL US TODAY: 845-536-2019
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~ John Wannamaker
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