Rockland County Marketing Automation Specialists

Who Can Benefit Most From Automation Services?

Marketing has seen the largest percentage of growth in any business function recently.  It is on pace to increase by 35% from 2021 to 2022.  The process allowed savvy business people to streamline marketing and sales efforts, improve customer engagement, enhance customer experience and generate more sales leads.  It helps businesses out-think, out-market, and out-sell their competition without having to out-spend them! It allows smaller companies to compete and win against larger ones that are not automated.  Here is an example… Company A buys lists of “suspects and has their sales staff “pound the phones” to generate actual leads.  Today, only 1-3% of cold calls are successful.  Company B has its sales staff working with clients, delivering 5-star service, presenting new products or add-ons that can make their clients more competitive, and asking for referrals.  Company B has a multi-channel marketing program working for them that leverages marketing automation.  As soon as a lead is generated, they contact the rep to speak with the lead ASAP.  company Bs team increases client retention by delivering stellar service and educating them on new ways to improve their business.  They earn the right to ask for and receive referrals.  And while they are delighting their customers, an effective marketing automation program is starting the marketing conversation, educating, influencing, and converting suspects into warm leads.

Automated Email Marketing

Our email programs can be automated to schedule your email in advance and can connect one campaign to another.  The system allows us to A-B-C test the most important part of your email – your subject line.  Let’s face it if your audience does not open your email…the rest of the email is useless.  We constantly drop the worst-performing subject line and test another against the top two performers. The system allows us to A-B the various versions of the content to test each part of the messaging.  The goal is constant improvement.  Our system will allow you to rank how warm a prospect is by how many actions they take with each email, and we can even notify you when someone requests to speak with a rep. or has read your email.  Finally, we can pixel people who have opened your email, which allows us to enhance the email program with a series of up to ten different digital ads that the prospect will see when they are online over a time span of up to ninety days.

If you have questions, set a no-obligation consult or call us at 845-536-2019.

Automating Digital Ads Programs

Digital Ad placement has always been automated.  You make a bid and must deliver up to 23 ad sizes of each ad you want to run in an automated system.  A microsecond before your ad appears on an online site, the system awards the highest bid for the ad slot and pulls the correct ad size for the site’s needs.  If you did this independently, you must match your products and services to the right media to reach your prospective customers. You need to know how to write microscopy for the ads and design up to 23 different ads for each ad (our system automates part of this, keeping design costs down).  This is a skill that is honed over years of experience.  The goal is to reach, influence, and drive the user to a landing page or web page and convert them to a hot lead.  Our programs reach all of the Google network (35-40% of the web) plus the other 50-55% (90%+) of the net.  We have advanced capabilities to target ads via demographics, interests, and targeted URLs (specific sites that accept ads), or by addresses (we can target down to 50 ft from the center of a building or to a list that you are doing direct mail to amplify results).  We even can target an address and reach the people who have been to the address with a smartphone over the past 12 months.  This is ideal if a competitor has gone out of business and you want to pick up their old customers or if you sell sports jerseys and caps and reach the home team’s fans by sending ads to everyone in the stadium for the last year… We have advanced strategies to help you automate, out-think,  out-market your competition, and win with digital ads.

If you have questions, set a no-obligation consult or call us at 845-536-2019.

Automated Reputation Marketing System
Save Time and Are More Effective

Most businesspeople now understand the value of developing a 5-star reputation, especially online.  Every day, more entrepreneurs and executives realize the advantage of marketing your 5-star reputation in sales.  Once again, the issue is time.  Most happy customers will say they will give you a review.  However, a large percentage of them get busy and want to do the online testimonial, but it slips their mind, and they forget. We have automated systems to reach out to your customers, professionally ask for their feedback, and follow up with polite, gentle reminders… The system has been called a “Godsend” by sending low-star reviews directly to the owner or manager, offering them a chance to become aware of the problem and the opportunity to correct it before the feedback goes online.  We also can automate the marketing of your quality reviews to your social media platform.  Not only can we automate the design of the review, but we can post it without taking a minute of our client’s time. We offer a system of automating the development of online reputation commercials and videos that can be used on websites, social media, email, YouTube, and more.  Finally, it is a fact that less than 25% of website visitors go to a review and testimonial page. Of course, we use links on our sites to drive people to the page, but we go one giant step further and offer a review badge that can appear on each and every web page in a way that can’t be missed but is not intrusive or bothersome.  By rotating your online reviews on each page, we bring the power of the 5-star review to each page. All of these require none of our client’s time.  We market your reputation to increase sales while you do what you do best…run your business and delight your customers.

If you have questions, set a no-obligation consult or call us at 845-536-2019.